Privacy Policy
As a MY Yangtze Cruise user, you are in control of all your travel-planning. We also know that you want to remain in control of your personal information as well. As one of the pioneers in online travel of Yangtze Cruise, we realize that earning and retaining your trust is of great importance and it's a responsibility we take very seriously.
That's why we've provided this Privacy Policy, which sets forth our policies regarding the collection, use and protection of the personal information of those using MYYANGTZECRUISE.COM. Personal information means information that can be linked to a specific individual, such as name, address, telephone number, e-mail address, passport number and credit card number.
We encourage you to read our Privacy Policy, and become familiar with it, but you should know that we do not sell or rent our customers' personal information to third parties.
Please note that we review our Privacy Policy from time to time, and we may make periodic changes to our Privacy Policy in connection with the review. Therefore, you may wish to bookmark this page and/or periodically read the policy to make sure that you have the latest version.
This Privacy Policy explains the following:
What personal information we collect from you and how we use it
With whom (if anyone) your personal information is shared
What safeguards we have in place to protect your personal information
What we do to protect your personal information
Related information you should know about your privacy
What personal information does MY Yangtze Cruise gather from me and how is this information used?
When browsing our site, you are not required to provide any personal information unless and until you choose to make a purchase or other services as described below. We do not knowingly permit the site to be used by any person under the age of eighteen and we do not knowingly collect any personal information from children (meaning those younger than thirteen years of age).
Making a Purchase
In order to purchase travel and related services through our site, you must provide us with certain personal information such as your name, your address, your telephone number, your e-mail address and the name or names of the person(s) traveling (if not you). We require this information so that we can process, fulfill and confirm your reservations and transactions and keep you informed of each transaction's status. If you are making a reservation for one or more travelers other than yourself, you will need to make sure that each of these other travelers agrees, in advance, that you may disclose their personal information to us. For your convenience, we make certain information about your reservation available to you or other persons authorized by you to receive such information. For example, if you forgot your flight number, you or another person authorized by you may retrieve that information from us after providing information sufficient in our eyes to confirm your identity or that such other person is authorized by you to receive that information.
Express Consent To Receive Pre-Recorded And Text Messages
When you make a booking on our site, we request you to provide us with a contact telephone number and E-mail address. We will use your telephone number and E-mail in the event that we need to inform you of changes or other matters that may affect your booking or trip, such as changes due to flight delays, inclement weather, and cancellations. We may use telephone, fax or E-mail to provide you with such updates. When you provide us with a cellular, wireless, or mobile telephone number as the contact number for a trip, you agree that you are providing us with your express consent to receive text messages related to your booking from MY Yangtze Cruise or any of our vendors or suppliers. If you do not wish to receive these trip updates on your cellular or mobile phone, please provide us with another telephone number.
Third Parties Offering Promotions, Products, or Services
MY Yangtze Cruise may share your personal information with third parties when you engage in certain activities on our site that are sponsored by third parties, such as electing to receive information or communications from a third party (such as a hotel company or a tourism board for a particular destination), or electing to participate in contests, sweepstakes, games or other programs sponsored in whole or in part by a third party. MY Yangtze Cruise may also share your personal information when you respond to promotional materials from MY Yangtze Cruise and authorize a third party to use your personal information for purposes such as, for example, sending you additional promotional materials, providing you a product or service, or entering you in a contest, sweepstakes or game. We refer to all of these activities and requests as "Sponsored Activities." When you participate in Sponsored Activities, you will either be required or requested to agree that MY Yangtze Cruise may send your personal information (such as, in some cases, your mailing address or e-mail address) to the sponsor, and the sponsor may use your personal information in accordance with the sponsor's privacy practices. In each case described in this section, MY Yangtze Cruise will only share your personal information after receiving your consent. You should know that when MY Yangtze Cruise shares your personal information with a third party under any circumstance described in this section, your personal information will become permanently subject to the information use and sharing practices of the third party, and the third party will not be restricted by MY Yangtze Cruise 's Privacy Policy with respect to its use and further sharing of your personal information.
Cookies
"Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. There are many myths circulating about cookies, but you should know that cookies are only read by the server that placed them, and are unable to do such things as run programs on your computer, plant viruses or harvest your personal information. The use of cookies is very common on the Internet and MY Yangtze Cruise's use of cookies is similar to that of such sites as Expedia and Orbitz, as well as Yahoo!, CNN.com and other reputable online companies.
First and foremost, you can rest assured that no personal information about you is gathered or stored in the cookies placed by the MYYANGTZECRUISE.com web site and, as a result, none can be passed on to any third parties.
Cookies allow us to serve you better and more efficiently, and to personalize your experience at our site. MY Yangtze Cruise uses cookies to personalize your experience on our site and with respect to advertisements. We may also use such cookies to display an advertisement to you while you are on our website or to send you a "Good Day to Buy" email (or similar emails -- assuming you have not opted out of receiving such emails) focusing on destinations in which we think you might be interested. None of this information is passed to any third party and is used solely by us to provide you with a better user experience on our web site. No personal information about you is gathered through the use of these types of cookies.
A cookie may also be placed by our advertising server. Such cookies are used only for purposes of tracking the effectiveness of advertising served by us on our site and no personal information about you is gathered from you by the use of these cookies, nor is this information shared with any third parties. Similarly, a cookie may be placed by our third-party advertising companies. These companies may use aggregated statistics about your visits to this and other web sites in order to provide advertisements about travel-related goods and services that you may be interested in. The information they collect does not include your personal information.
The third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. Any such information is anonymous. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No personal information about you is collected during this process. The information is anonymous and does not link online actions to an identifiable person.
Most web browsers automatically accept cookies. Of course, by changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser. MY Yangtze Cruise supports your right to block any unwanted Internet activity, especially that of unscrupulous websites.
However, blocking MY Yangtze Cruise cookies may disable certain features on our site and may make it impossible to purchase or use certain services available on the site.
Please note that it is possible to block cookie activity from certain web sites while permitting cookies from sites you trust, like MYYANGTZECRUISE.COM.
Automatic Logging of Session Data
We automatically log generic information about your computer and your computer's connection to the Internet, which we call "session data". Session data consists of things such as device information, IP address, operating system and browser software information, and the activities conducted by the user while on our site. An IP address is a number that lets computers attached to the Internet, such as our web servers, know where to send data back to the user, such as the pages of the site the user wishes to view. We collect session data because it helps us analyze such things as what items visitors are likely to click on most, the way visitors are clicking through the site, how many visitors are surfing to various pages on the site, how long visitors to the site are staying and how often they are visiting. It also helps us diagnose problems with our servers and lets us better administer our systems. It is possible to determine from an IP address a visitor's Internet Service Provider (ISP) and the approximate geographic location of his or her point of connectivity. We may also use some session data, such as the pages you visited on our site, to send you e-mail messages (such as "Good Day to Buy") focused on destinations that you may be interested in, unless you had previously opted out of receiving such messages. We also use session data to help prevent fraud or unauthorized use of our site.
Other
From time to time we may add or enhance services available on the site. To the extent these services are provided and used by you, we will use the information you provide to facilitate the service requested. For example, if you email us with a question, we will use your email address, name, nature of the question, etc. to respond to your question. We may also store such information to assist us in making the site the better and easier to use.
With whom (if anyone) will my personal information be shared?
When you reserve or purchase travel services through MY Yangtze Cruise, we provide to the airline, hotel, car-rental agency, travel agency or other involved third party only that portion of your personal information that is needed for the successful fulfillment of your travel arrangements. We use non-personally identifiable information in aggregate form to build higher quality, more useful online services by performing statistical analyses of the collective characteristics and behavior of our customers and visitors, and by measuring demographics and interests regarding specific areas of our site. We may provide anonymous statistical information based on this data to suppliers, advertisers, affiliates and other current and potential business partners. We may also use such aggregate data to inform these third parties as to the number of people who have seen and clicked on links to their web sites. Occasionally, MY Yangtze Cruise will hire a third party to act on our behalf for projects such as market-research surveys and contest-entry processing, or will contract with a third party to provide co-branded products. In such cases, MY Yangtze Cruise will provide information to these third parties specifically for use in connection with these projects. The information we provide to such third parties is protected by a confidentiality agreement and is to be used solely for completing the specific project. See "What other information should I know about my privacy?" below.
What safeguards are in place to protect the loss, misuse or alteration of your information?
All personal information you provide to MY Yangtze Cruise is transmitted using SSL (Secure Socket Layer) encryption. SSL is a proven coding system that lets your browser automatically encrypt, or scramble, data before you send it to us. In addition, when you make travel purchases on MY Yangtze Cruise, you are protected by MY Yangtze Cruise's Shop Safe Guarantee.
What other information should I know about my privacy?
MY Yangtze Cruise contains links to other web sites. Please note that when you click on one of these links, you are entering another web site for which MY Yangtze Cruise has no responsibility. We encourage you to read the privacy statements of all such sites as their policies may be materially different from this Privacy Policy. Please be very careful, responsible, and alert with your personal information, especially whenever you're online.
In addition to the circumstances described above, MY Yangtze Cruise may disclose customer information if required to do so by law, court order, as requested by other government or law enforcement authority, or in the good faith belief that disclosure is otherwise necessary or advisable including, without limitation, to protect the rights or properties of MY Yangtze Cruise or its affiliated companies or when we have reason to believe that disclosing the information is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities. In addition, if MY Yangtze Cruise or substantially all of its assets are acquired, our customer information will most likely also be transferred in connection with such acquisition.
What we do NOT do: a warning about "phishing"
We do not and will not, at any time, request your credit card information, login name, or password, in an unsecure or unsolicited e-mail or telephone communication.
Identity theft and the practice currently known as "phishing" are of great concern to us. Safeguarding information to help protect you from identity theft is our priority.
This Privacy Policy is effective as of December 05, 2010. We may change or supplement this Privacy Policy from time to time. Any material changes in the way MY Yangtze Cruise uses personal information will be described in future versions of this Privacy Policy. Privacy Policy changes will apply to the information collected from the date we post the revised Privacy Policy, as well as to existing information held by us. If we decide to change this Privacy Policy in a material way, we will obtain the necessary consents required under applicable privacy laws if we seek to collect, use or disclose personal information for purposes other than those for which consent has been obtained, unless otherwise required or permitted by law. If any proposed change is unacceptable to you, you may request that we remove your personal information (and/or that of other individuals for whom you made travel reservations) from our records by clicking here. Of course, you may always submit concerns regarding our Privacy Policy or our privacy practices via email. Please reference the privacy policy in your subject line. MY Yangtze Cruise will attempt to respond to all reasonable concerns or inquiries within five business days of receipt.
Thank you for using MY Yangtze Cruise!
